Services
GOOD MARKETING is designed to Turn heads, stir emotions & make your presence Impossible to ignore
services
Are you a brand or music artist interested in attracting sponsors? Work with Rachel Burns to create sponsorship opportunities, drive revenue, and increase fan love.
Equitable access matters. Special rates and limited pro bono support are available for select artists, founders, and business owners from historically underrepresented communities.
CREATIVE Strategy
Creative strategy
I delight in coming up with the "big idea" - a creative heartbeat for the campaign that hooks fans from the start. Then, I develop platform-specific branded content extensions that ensure we're engaging our audience everywhere they live.
Almost as important as the idea itself is securing buy-in from internal and external stakeholders. I'll create visually compelling pitch decks, one-sheets, graphics, and more that convey our goals in a dynamic, easy-to-understand way.
Services could include:
Almost as important as the idea itself is securing buy-in from internal and external stakeholders. I'll create visually compelling pitch decks, one-sheets, graphics, and more that convey our goals in a dynamic, easy-to-understand way.
Services could include:
- Creative Strategy: developing the “big idea” and how it comes to life
- Marketing Materials Creation: building gorgeous one-sheets and/or decks that outline the campaign concept with dynamic visuals and copy
- Branded Content Ideation: creating attention-grabbing branded content extensions across on-air, online, social, and/or experiential platforms
- Brand Audit: distilling your brand’s voice, audience, and goals into actionable next steps that drive sponsorship revenue
campaign management
After the creative direction has been set, the real work begins. From building timelines to serving as a liaison between internal/external stakeholders, I manage the moving pieces so that the end result matches the initial vision.
Services could include:
Services could include:
- Project management / launch planning
- Cross-functional communication
- Sponsor fulfillment
- Client and/or talent management
- Live events, on-set, and/or red carpet coverage
campaign Management
Campaign Recaps & CASE STUDIES
Once the last encore is over, the real work begins. I document the results, story, and value in a way that drives renewals, aids future pitches, and fuels brand credibility.
Services could include:
Services could include:
- Campaign recap decks
- Sponsor renewal materials
- Case study copy
- Results storytelling
- Internal performance summaries
Campaign Recaps & CASE STUDIES
al la carte
al la carte